London | November 17 | 2025
At the GreenBlue Forum London 2025, we’re inviting a curated group of our strategic stakeholders to a one day, invite-only event focused on the global adoption and implementation of EPR. Momentum is building, but without a harmonized, global approach, we risk fragmentation instead of progress.
This event is free to attend but RSVP is required!
Why Now?
Based on feedback from our valued members, few in the world are connecting the dots between recyclability, material choice, and EPR guidance like we are in North America. In this watershed moment, the need to reach across borders, markets, and varying barriers is at an inflection point with collaborative solutions needed not today, not tomorrow, but yesterday.
With active participation from strategic stakeholders, we will help to provide clarity and direction on best practices to adapt to a world of EPR.
Materials Not Created Equal
We’ll explore how EPR & consumer’s are impacting material choice, strategies to move forward
What’s This Going to Cost?
Gain an understanding of trends in EPR fees by region, material
Transform Your Portfolio
Unlock your packaging portfolio by exploring new materials, formats while considering EPR costs and recyclability
Redefining Recyclability
How EPR is redefining recyclability, and what implications that may have on your portfolio
Program
-
Morning | November 17 2025
8:00 am – 8:15 am Arrival & Check- in (please bring ID)
8:15 am – 9:00 am Breakfast & Networking
9:00 am – 9:10 am Welcome, Game plan for the Day
Paul Nowak, Executive Director, GreenBlue9:10 am – 9:20 am Presentation | Changing Materials in The Context of EPR
As more EPR programs in the U.S., UK, and EU start to outline the programs and set fees for producers, one thing is clear – materials will not be treated equally. Certain materials, especially difficult-to-recycle flexible packaging, are going to be charged higher fees, and producers will need to determine if their long-term strategy should revolve around accepting these costs or redesigning packaging to use lower-cost materials. Meanwhile, consumer acceptance and expectations around materials are also changing. There are no easy decisions, but opportunities for industry alignment abound. Learn from your peers and discuss shared strategies and ways forward.
Speaker: Olga Kachook, SPC Director, GreenBlue9:20 am – 10:00 am Discussion by tables
10:00 am – 10:30 am Break
Refreshments will be provided10:30 am -10:45 am Presentation | At a Glance: EPR Fees by Region and Material
Averaged EPR fees by broad material types and regions can give us valuable insights into the long-term implications of these programs on global packaging portfolios. If your organization hasn’t done this already, this presentation will put you on the fast track to understanding the trend lines for EPR fees for different materials, regions, and where to go from here.
Speaker: Michelle Carvell, COO, Lorax EPI10:45 am – 12:00 pm Workshop | Scenario Modeling to Uncover Costs and Opportunities
It’s time to zoom out and look at the bigger picture – the opportunity to unlock other materials and formats when the full cost of EPR fees is considered. In this workshop, we’ll be using mock global packaging portfolios to play with three packaging design and EPR compliance scenarios – a status quo scenario that involves minimal redesign and high fees, a middle-road scenario with some redesign to lower-fee materials like paper, and a system redesign scenario that uses avoided fees to fund a transformation to reusable and biobased packaging.
Speaker: Julien Diaz, Senior Expert, SYSTEMIQ
-
Afternoon | November 17 2025
12:00 pm – 12:45 Lunch will be provided
12:45 pm – 1:30 pm Panel | EPR’s Effect on the Changing Definition of Recyclability
How are EPR programs changing what materials and formats can be considered recyclable? Will certain materials be pushed off the market? In this session we will discuss how the covered materials and definitions of recyclability are changing in different regions and what implications they will have for packaging design and product portfolios.
Moderator: Paul Nowak, Executive Director, GreenBlue
Speakers: Robbie Staniforth, Innovation and Policy Director, Ecosurety
Joachim Quoden, Managing Director, EXPRA
Annemarie Abbeel, Senior Expert Design for Recycling, Fostplus
1:30 pm – 2:00 pm Break
Refreshments will be provided
2:00 pm – 3:00 pm Workshop | Engaging the Public in a new Packaging Paradigm
You’re changing your packaging portfolio, leaning into materials and formats that are easier to recycle, or designing new refillable solutions. But have you thought about how to bring along the average consumer? Learn how from Hubbub, a leading UK environmental organization that has been running decades of campaigns to problem-solve and connect with people – like making leftovers tastier, reuse easier, and second-hand the default. Their latest campaigns, including the Borrow Cup returnable scheme in Glasgow, have helped brands like Costa, Caffe Nero, and Burger King delight consumers by making it simple and rewarding to use returnable cups. In this workshop, you’ll get ideas for how to run your own effective consumer engagement campaigns.
Moderator: Olga Kachook, SPC Director, GreenBlue
Speaker: Gavin Ellis, Director and Co-Founder, Hubbub3:00 pm – 3:15 pm Closing Comments
Paul Nowak, Executive Director, GreenBlue and Olga Kachook, SPC Director, GreenBlue
Speakers
etc.venues Monument
etc.venues Monument offers productive spaces with pops of colour and plenty of natural light, “The Brain Box,” an inspiring space with fun and eclectic decor on the wall, a pick-and-mix, and a foosball table for more informal and creative brainstorming sessions.
The location is in close proximity to four Mainline overground stations: Liverpool Street, Fenchurch Street, London Bridge, and Cannon Street.
