Registration Now Open!
September 28 – 29th, 2026 | San Diego, CA
Packaging professionals are forging a new frontier as regulatory, market, and recovery realities reshape sustainability. At SPC Advance 2026, we’re excited to gather sustainable packaging leaders together to navigate today’s changes toward tomorrow’s compliance.
Key Updates: Don’t Miss the Latest SPC Advance News
Sessions
See the First SPC Advance Sessions!
Check out the conversations shaping regulatory, market, and recovery strategies.
Registration
Register Before Late Fees
Be sure to register for SPC Advance before late fees begin on September 1, 2026.
Hotel
Book in Our Discounted Block
Reserve your room in our discounted block at the Town and Country Resort before rooms sell out.
What to Expect at SPC Advance 2026
Meet with your extended sustainable packaging team
Reconnect with your colleagues across companies, partners, and the team behind SPC’s research and Collaborative working groups. Build the partnerships you need to see your sustainable packaging strategy succeed.
Find clarity on EPR, PCR mandates, and labeling laws
Understand the status of EPR programs, PCR mandates, and labeling laws — and the intersections of these regulations. Hear from the analysts, regulators, and producers navigating regulations from legislative introduction to implementation.
Get insights and research to take back to your team
At SPC Advance, get exclusive access to new research, industry data, and expert insights to share with your team. Leave with practical takeaways on the new standards for sustainable packaging.
Extend Your Trip with the How2Recycle Summit
We’re excited to invite SPC members to add on registration to the How2Recycle Summit, occurring immediately after SPC Advance on September 30. Join to learn about the changing recyclability and labeling landscape as we as we create labeling consistency amid change.
Learn more about the How2Recycle Summit →Two Days to Get Takeaways You’ll Use All Year
Regulatory Updates
Create clarity on regulations like California’s SB 54, understand new source reduction requirements, and learn how producers are navigating new eco-modulated fees.
Recovery Economics
Get guidance on the moving targets for packaging recyclability, the evolving economics of end markets, and recycling rate targets across states.
Consumer Education
Hear insights on consumers’ perceptions of packaging sustainability, recyclability, labeling, and recycled content to help keep the circularity loop closed.
Building Buy-in
Get the data you need to “make the case” to your leadership for sustainability investments. Companies prioritizing sustainable packaging today will define packaging’s next chapter.
Ticket Pricing:
Included in Your Membership, Essential to Your Strategy
Town & Country Resort San Diego
To ensure a successful and seamless experience for all attendees, we’ve secured a discounted room block at the Town and Country Resort San Diego. Booking within this room block helps us fulfill our hotel agreements, manage event costs, and continue offering high-quality event programs.
Book Your RoomYour company at the center of sustainable packaging’s next chapter
We have some sponsorship opportunities still available for SPC Advance 2026! Sponsors play a pivotal role in bringing together the sustainable packaging leaders shaping packaging portfolio decisions, sustainability strategies, reporting processes, and compliance roadmaps.
Become a Sponsor
Sponsors
Thank you to our Sponsors that help make this event possible.
Featured Speakers
Take a peek into a few of our featured speakers who will be attending this year.
Diandra Marizet Esparza
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Town & Country Resort
For SPC Advance 2026, we will call the Town & Country Resort in San Diego California home. Take 23 acres in bustling Mission Valley, add boundless fun, fantastic food, and a cool SoCal charisma—this is Town and Country Resort. A California icon mingling mid-century nostalgia with of-the-moment amenities and experiences. And, your newest happy place, where good times and good vibes will have you smiling from ear to ear—inside, outside, or poolside.