Registration Now Open!

September 28 – 29th, 2026  |  San Diego, CA

Packaging professionals are forging a new frontier as regulatory, market, and recovery realities reshape sustainability. At SPC Advance 2026, we’re excited to gather sustainable packaging leaders together to navigate today’s changes toward tomorrow’s compliance.

Key Updates: Don’t Miss the Latest SPC Advance News

What to Expect at SPC Advance 2026

Connection
Connection

Meet with your extended sustainable packaging team

Reconnect with your colleagues across companies, partners, and the team behind SPC’s research and Collaborative working groups. Build the partnerships you need to see your sustainable packaging strategy succeed.

Policy Insights
Policy Insights

Find clarity on EPR, PCR mandates, and labeling laws

Understand the status of EPR programs, PCR mandates, and labeling laws — and the intersections of these regulations. Hear from the analysts, regulators, and producers navigating regulations from legislative introduction to implementation.

Industry Intel
Industry Intel

Get insights and research to take back to your team

At SPC Advance, get exclusive access to new research, industry data, and expert insights to share with your team. Leave with practical takeaways on the new standards for sustainable packaging.

How2Recycle Summit Banner
SPC Member Exclusive

Extend Your Trip with the How2Recycle Summit

We’re excited to invite SPC members to add on registration to the How2Recycle Summit, occurring immediately after SPC Advance on September 30. Join to learn about the changing recyclability and labeling landscape as we as we create labeling consistency amid change.

Learn more about the How2Recycle Summit →

Two Days to Get Takeaways You’ll Use All Year

compliance icon
Compliance

Regulatory Updates

Create clarity on regulations like California’s SB 54, understand new source reduction requirements, and learn how producers are navigating new eco-modulated fees.

Recovery icon
Recycling

Recovery Economics

Get guidance on the moving targets for packaging recyclability, the evolving economics of end markets, and recycling rate targets across states.

Behavior icon
Behavior

Consumer Education

Hear insights on consumers’ perceptions of packaging sustainability, recyclability, labeling, and recycled content to help keep the circularity loop closed.

Legacy icon
Legacy

Building Buy-in

Get the data you need to “make the case” to your leadership for sustainability investments. Companies prioritizing sustainable packaging today will define packaging’s next chapter.


Ticket Pricing:

Included in Your Membership, Essential to Your Strategy

Town and Country Resort
Venue

Town & Country Resort San Diego

To ensure a successful and seamless experience for all attendees, we’ve secured a discounted room block at the Town and Country Resort San Diego. Booking within this room block helps us fulfill our hotel agreements, manage event costs, and continue offering high-quality event programs.

Book Your Room

Your company at the center of sustainable packaging’s next chapter

We have some sponsorship opportunities still available for SPC Advance 2026! Sponsors play a pivotal role in bringing together the sustainable packaging leaders shaping packaging portfolio decisions, sustainability strategies, reporting processes, and compliance roadmaps.

Become a Sponsor
SPC Advance Sponsorship Prospectus

Sponsors

Thank you to our Sponsors that help make this event possible.

Featured Speakers

Take a peek into a few of our featured speakers who will be attending this year.

Dr. Jonathan Foley

Executive Director
Project Drawdown

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Andrew Winston

Global Expert on Megatrends and Sustainable Business

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Andrew Dent

EVP of Research
Material ConneXion

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Diandra Marizet Esparza

Spanglish Poet, Cultural Storyteller and Environmentalist
Marizet Media

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David Linich

Principal, Sustainability
PwC

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Jose Padilla

Industrial Design Director
Marks

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James Piper

Author, The Rubbish Book

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Rick Smith

President
Canadian Climate Institute

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Robbie Staniforth

Innovation and Policy Director
Ecosurety

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Brian Swett

Chief Climate Officer
City of Boston

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Dr. Noelle Trent

President and CEO
Museum of African American History

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venue

Town & Country Resort

For SPC Advance 2026, we will call the Town & Country Resort in San Diego California home. Take 23 acres in bustling Mission Valley, add boundless fun, fantastic food, and a cool SoCal charisma—this is Town and Country Resort. A California icon mingling mid-century nostalgia with of-the-moment amenities and experiences. And, your newest happy place, where good times and good vibes will have you smiling from ear to ear—inside, outside, or poolside.

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