James is a passionate advocate for consumer education, and committed to helping the public recycle more effectively. In February 2022, he published The Rubbish Book, a comprehensive guide to recycling designed to empower individuals with practical knowledge. Building on the book’s success, James launched Talking Rubbish in August 2024, a weekly podcast that explores the latest trends and insights in recycling. The podcast has gone onto become number one in its field in the UK; featured in The Guardian, Radio Times, the i and Radio 4.
