As ResourceWise’s VP Sales, Forest Value Chain, Trip helps clients in the Forest Value Chain maximize their growth and strategic objectives through our market intelligence platforms and consulting practice. These capabilities enable us to assist clients in the timber, pulp, paper and packaging markets in making both daily operational and longer-term strategic investment decisions.
Trip leads our North American team’s focus on the growing market opportunities within the forest products sector. Throughout his career, he has led breakthrough sustainability initiatives including early adoption of FSC certification, Green Energy and decarbonization programs. He is a frequent speaker at industry events such as TappiCon, Tissue World, Sustainable Aviation Conference and International Biomass Conferences.
Prior to joining ResourceWise, Trip was the Chief Commercial Officer for Rand Inc., a strategic marketing and analytics firm. He began his 25-year forest products career at International Paper, before joining Kimberly-Clark. Trip was leading the Marketing organization when Neenah Paper was spun-off from KCC. He helped drive growth and reshape the Fine and Technical Products businesses over the next 9 years through various acquisitions, deals and new market entries.
Trip earned his MBA from Emory University and holds a Bachelor of Arts degree in Economics from Davidson College.