Susannah Enkema is a Partner with over 25 years of experience leading primary research to inform communications, product innovation, and business strategy. She specializes in designing and translating research into clear, actionable insights that help organizations identify risks, shape strategy, and communicate complex issues in compelling ways.
Her work spans multiple industries, including communications, the built environment, consumer packaged goods, and the energy sector. At ERM, Susannah has led research programs focused on how sustainability perceptions influence purchase behavior, the effectiveness of digital messaging on complex environmental topics, and the evolving public narrative around issues such as PFAS (“forever chemicals”) and their impact on sentiment, trust and what the market risks and rewards they represent.
Susannah is particularly focused on the intersection of behavioral science, consumer insights, stakeholder engagement, and sustainability communications, helping organizations connect with audiences in ways that drive understanding, credibility, and the bottom line.