Michelle is the COO and co-founder of Lorax EPI. The company, founded in 2014, specialises in EPR reporting and packaging sustainability.
The business provides software and consulting services to simplify compliance with environmental regulations. It supports over 150 multinational companies and has a team of more than 80 developers, researchers, consultants and customer account managers in both the UK and the US. In 2022, Lorax EPI was certified as a B Corp, highlighting its commitment to ethical business and environmental stewardship.
Michelle’s passion is to deliver dedicated high-quality solutions that meet customer expectations and support their environmental commitments. At Lorax EPI, she works closely with clients to ensure the services provided are tailored to their needs, facilitating the implementation of environmental stewardship initiatives. Michelle values the use of data-driven approaches to address complex challenges, emphasizing practical solutions that help brands progress towards their sustainability goals. Her focus on strategic client relationships and informed decision-making plays a key role in advancing Lorax EPI’s mission and supporting its clients’ environmental objectives.