Dr. Mengmeng Zhao is an Associate Research Director at Accelerated Marketing Insights (AMI) by Quad and a recognized researcher specializing in consumer behavior, shopper insights, and behavioral science. Using advanced biometric methodologies, including eye tracking, alongside survey research and experimental design, she helps brands understand how consumers interact with packaging, products, and retail environments.
At Quad, Dr. Zhao leads research initiatives focused on packaging performance, sustainability, shopper marketing, and e-commerce experiences. Her work examines the nonconscious factors that influence consumer attention, perception, and decision-making, helping organizations translate behavioral insights into effective business and packaging strategies.
Dr. Zhao has authored peer-reviewed journal publications and industry white papers on consumer behavior, visual attention, packaging design, sustainable packaging, and e-commerce experiences. Her research has been presented at national and international conferences and has contributed to advancing the understanding of how behavioral science and biometric research can be applied to packaging and sustainability challenges. Through her research and industry leadership, Dr. Zhao is committed to helping organizations develop packaging solutions that are both effective for consumers and supportive of long-term sustainability goals.