Geoff is responsible for CAA’s national producer strategy, including recruitment, reporting and services to prepare brands, retailers, and other producers for EPR compliance. Geoff has more than a decade of experience as a senior leader in strategy, business development, and sustainability within the plastics and recycling industries. Prior to CAA, he led commercial partnerships, sustainability, and communications for GreenDot, a leading recycling solutions provider based in Europe. Prior to that, Geoff led the North American circular economy & sustainability team at Braskem, where he was instrumental in shaping the business strategy for plastics recycling, directing significant investments in recycling infrastructure, and developing a portfolio of recycled and biobased plastics. His role also encompassed legislative advocacy, helping to advance industry-wide sustainability standards and policy approaches such as EPR. Additionally, Geoff played a key role in defining Braskem’s global circular economy goals and implementing the region’s ESG roadmap, which included obtaining sustainability certifications, conducting product life cycle assessments, and launching community-focused social impact projects.
