With over 20 years of experience, Carly Fink is a recognized authority in brand strategy, consumer behavior, and market research. She is the President and Founder of Provoke Insights, a full-service market research firm specializing in branding, advertising, media, and content marketing.
Carly has led B2B and B2C brand strategy initiatives across multiple industries, with a particular specialty in sustainability and green innovation. A true believer in the power of green brands, she has partnered with organizations such as The Sustainable Packaging Coalition (SPC), Lavergne, Believer Meats, USPS, Andersen Windows, and Shurtape to help them align their brand positioning with environmental responsibility and long-term growth.
Carly has taught Branding, Marketing, and Market Research at Baruch College s MBA program for over thirteen years and has also lectured at NYU and Boston University. She is widely recognized as a thought leader in market research and brand strategy, frequently contributing to industry publications, scholarly journals, and speaking at major conferences across the marketing and insights landscape.
She graduated with honors from Lafayette College and holds dual master s degrees from Boston University in Applied Communication Research and Advertising, as well as an MBA in Marketing from Baruch College.