Larine Urbina is the Senior Vice President of Communications at Circular Action Alliance, where she leads the organization’s integrated communications and marketing strategy—including education and outreach, public engagement, employee communications, digital platforms, and creative campaigns. With more than 20 years of experience, she brings a thoughtful, results-driven approach to building strategies that inspire meaningful behavioral change.
Previously, Larine served as Vice President of Communications at Tetra Pak and the Carton Council, where she played a key role in educating consumers about recycling and applying behavioral science to improve outcomes. Her background also includes consumer-focused communications roles at companies like GameStop, giving her a deep understanding of how to connect with diverse audiences and drive measurable impact.